Pictures about casemrp
Thanks for another great conference @CASEAdvance! Had a great time at
and looking forward to next time.
faculty Stacey Scmeidel @KatieHalberg @BobFinnerty @PM_Strategies!
attendees: Great items to measure in social include engagement, organic reach, response time, and click throughs.
Crisis Communications simulation happening right now with @BobFinnerty at
"Crisis comm is about closing the gap between perception and reality as quickly as possible." @PM_Strategies @CASEAdvance
When responding to a crisis situation, "accuracy, clarity, speed, in that order." @BobFinnerty
'Crisis communications plans should be scalable from the minor to the massive' @KatieHalberg
Join @BobFinnerty & me at 3:45PM ET as we discuss
Crisis Communications Best Practices |
Pitch raw video and b-roll directly to TV stations. They often have slots to fill and will run submitted videos. - @BobFinnerty
Critical tidbit if U didn't already know: Reporters are evaluated on story metrics. Engage online w/URS to keep them!--Bob Finnerty
Follow, like, and retweet reporters & their stories. They are evaluated by their social and web metrics. -- @BobFinnerty
Follow reporters on Twitter and retweet and like their work. - @BobFinnerty
For pitching this slide from @BobFinnerty says it all
News releases are dead. Except for when they're not. They're contained. Use pitches, not releases. -- Stacey Schmeidel
'We (appreciatively) remember people who take our calls on something they didn't want to talk about.' @ScottJaschik @insidehighered
"I have never not assigned a story because the pitch was too concise says," @ScottJaschik. "What I want is a 3-sentence email."
This morning at @CASEAdvance’s
, top journalists are giving insight into what they’re looking for from communicators. Follow along!
'Do not keep big news from us thru exclusives. Trust us w embargoes. The story will be better.' @stacypalmer @Philanthropy
"Don't let the perfect be the enemy of the good." - @PM_Strategies
So cool to be in Philly to attend
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